Accounting & Technology Conference

Agricultural technology has been utilized differently by different generations of farm operators. Data from last six years suggest how operators across generational categories adopted precision agriculture. Discussion includes comparison of how 1) Millennials differ from older generations with respect to machinery investment and financing technology and 2) multiple-operator farms performance when Millennial operators work with Generation X or Baby Boomer. Based on known generational attributes, a forecast for how manufacturers and service providers will market to majority of farm operators in the future will be offered. These topics will be of interest to lenders, service providers, and manufacturers of equipment will also gain insights into dealing with tomorrow’s farm operators.

Field of Study--Technical Specialized Knowledge
Recommended CPE credit - 1 hour